Tools for the Digital Age

Social networking sites:
 Facebook, google+, Linkedin, and MySpace
 A social networking site where one has to be accepted by others. The demographics are men and women between the age of 23-62, with an annual income of 20K-65K    

Microblogging, Twitter
A short message typically 140 characters. In our personal environment micro blogging has emerged as an important source of real-time news, and a way to connect with friends and family from all parts of the world with one single click. Micro blogging is like syndication which has the ability to distribute content simultaneously in multiple places. The demographics are men and women, however, more women than men. The age group between  18-34. average income of 10k-35k, - 37k-60k. Twitter has only been around for 6 years but their audience are growing everyday.   
 

Podcast:
A digital media file. That can be planned by knowing your audience, picking a theme, research talking points, and practice. Planning a podcast is like when one writes a speech, podcast requires a beginning, middle, and end. When one spends time upfront preparing for what the podcast is all about, the better your podcast ultimately will be. When planning a podcast it is often good to talk with other about your subject and then record a podcast on the subject and put it online. A Podcast can attract an audience by the frequent updates to the podcast. In order to keep your audience coming back one has to keep the podcast updated on a regular basis. Podcast audience consist of all genders, ranging between the age of 22-37, college graduates. average income of 35k-70k.

Blogging:
Having a blog gives your audience one centralize place to view your brand. Centralizing your digital communication gives your audience a way to leave messages about your posts. When an audience can leave a messages this dialogue can lead to a real relationship. The demographics for bloggers are men and women, between the age of 23-45, with an average income of 25k-55k.